| Editor Reviews: Product Description: How To Find Sponsorship Through Self-Marketing
Have you ever tried to promote a sponsor for your sports career? Sports Marketing is a very competitive field. Professional public relations firms charge thousands of dollars to conduct a formal sports marketing campaign. And there are no guarantees!
You can save a lot of time and money by doing the same PR work yourself. Using the exact same promotional strategies and marketing techniques to secure your own sponsorship.
The "Sponsor Search" publication starts by showing you how to build your business image. It gives you a sample budget worksheet, so that you can determine exactly how much sponsorship you need. From there, it explains the demographic effects on a sport and how to use that information in your presentation. "Sponsor Search" recommends corporate contact strategies to assist you in getting past a secretarial screening. It teaches what to include in a marketing kit, aka media kit, and how to follow up with a formal presentation request. + Read more.... |  |